The process of globalization along with growth of information technology has conquered international geographical and political boundaries and has had serious implications for the relationships and interactions among individuals around the world. Therefore, the necessity of mutual understanding of cultures and scientific and cultural interactions in the international arena deserves a closer attention.The continuous movement for scientific development takes place in international environment, and hence this is the reason why the field of education has attracted many developed countries in recent years.International market entry requires considering some preconditions which are inevitable, especially in competitive environment caused by information technology and electronic infrastructures. This study discuss factors influencing the structure of the foreign market and the firm specific resources, as well as the structure of the industry and market structure in the strategy of entering the international education market, beside moderating effect of mother country's e-learning platform and provides a conceptual model.